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Hard Rock Hotel & Casino Atlantic City
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Hard Rock AyCee Rolls Out Sports Betting

New betting parlor expected to be the last to open in Atlantic City

Chuck Darrow

Chuck Darrow

In what has become a weekly occurrence, legal sports betting in the region expanded its footprint yet again Wednesday as Hard Rock Hotel Casino Atlantic City became the latest gambling den to get in on wagering on athletic contests. The sports book is located next to the E Street Band exhibit near Sugar Factory restaurant. Also up and running is the betting operation at www.HardRockSports.com.

“We couldn’t be more excited to launch our online and land-based sports book, providing our guests and players the opportunity to bet on football’s big game this weekend,” said Joe Lupo, property president. “Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon.”

However, it appears the sports-book-opening frenzy that recently engulfed the Philly region’s gambling industry has finally hit a wall: Hard Rock’s entry into the fray leaves Caesars Atlantic City as the only local casino without sports betting. Because its corporate sibling and conjoined neighbor, Bally’s Atlantic City offers the amenity, industry observers doubt Caesars will ever get into the game on its own.