Fubo Sportsbook Officially Launches, Bringing 1st Live TV Streaming-Integrated Mobile Sportsbook to US Market
Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform fuboTV Inc. (NYSE: FUBO), today announced that it is live in the mobile sports betting market with the official launch of Fubo Sportsbook in Iowa. The sportsbook is available now for sports bettors 21 years of age and older in the Hawkeye state to wager on thousands of professional and collegiate sporting events using the Fubo Sportsbook mobile app, which is integrated with fuboTV’s live TV streaming platform.
The key things you should know:
By integrating with fuboTV, Fubo Sportsbook delivers an immersive, highly-personalized, omniscreen experience that turns passive viewers into active participants.
The app is launching a unique feature, ‘Watching Now’, which leverages fuboTV’s first-party user data to allow users to instantly view wagering content based upon what they are streaming - even as they change the channel.
Going live in Iowa where Fubo Gaming has received regulatory approvals via a market agreement with Casino Queen.
The company expects to announce the launch of Fubo Sportsbook in additional markets in 2021 and during 2022, subject to requisite regulatory approvals.
The launch of Fubo Sportsbook marks a major milestone in Fubo's overall commitment and goal to building an ecosystem purpose-built for sports fans.
Research shows that nearly 90% of U.S. TV sports viewers are likely to watch a game if they bet on it, and the same number saying they’re most likely to bet on a game if they’re watching it. With growing demands for more interactivity, personalization and to feel part of the action (50% of fuboTV customers say they’re also interested in wagering), Fubo is creating an ecosystem where sports fans and bettors can wager and watch all in one. And is uniquely positioned to do so as it sits at the intersection of both sports wagering and live streaming with fuboTV.
“fuboTV’s vision to define a new category of interactive sports and entertainment television takes another major step forward with the launch of Fubo Sportsbook”Tweet this
More than a wagering platform, Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with fuboTV, the mobile app delivers a personalized omniscreen experience that turns passive viewers into active and engaged participants. Fubo Sportsbook is launching with a unique feature, Watching Now, which leverages fuboTV’s first-party user data to allow users to instantly view wagering content based upon what they are streaming - even as they change the channel. Fubo Gaming intends to continue iterating the app, launching additional features, subject to regulatory approval, that will further integrate wagering into the fuboTV platform, to create an even more immersive and personalized experience.
“We’re thrilled to launch Fubo Sportsbook and begin to bring U.S. sports fans a next-level interactive viewing and betting experience — one entirely tailored to the sports and entertainment they care about most,” Scott Butera, president of Fubo Gaming, said. “As the industry continues to expand, it is increasingly important to meet sports fans’ growing demand for personalized and immersive experiences. By integrating with fuboTV, we aim to make that a reality.”
Fubo Sportsbook and fuboTV sit at the unique intersection of two expanding markets: sports wagering and digital sports entertainment. According to a study by Gabelli Securities and the US Census Bureau, U.S. sports betting revenue is expected to grow from a projected $2.1 billion in 2021 to $10.1 billion in 2028. Additionally, recent research from TDG reveals that 54 million households will be broadband-only by 2025, a 42% increase from 2020, in part because over-the-top media services can deliver highly personalized experiences that linear TV cannot.
“fuboTV’s vision to define a new category of interactive sports and entertainment television takes another major step forward with the launch of Fubo Sportsbook,” David Gandler, co-founder and CEO of fuboTV, said. “This is a pivotal moment not just for fuboTV, but for the U.S. sports wagering and entertainment industries because it is the first time the two are truly coming together in one ecosystem. It’s important to realize that Fubo Sportsbook is not simply an add-on product to fuboTV, but a product synced with the live TV streaming experience. We expect this integration will create a flywheel that improves engagement and retention, as well as drives advertising revenue. In the coming months, we plan to further integrate our sportsbook with fuboTV to create a comprehensive and engaging TV and wagering experience.”
Fubo Gaming received regulatory approvals via a market agreement with Casino Queen to go live with mobile and/or retail betting operations within the state of Iowa. The company has also obtained market access agreements in four other states, including Pennsylvania via The Cordish Companies, Indiana and New Jersey via Caesars Entertainment Inc. and Arizona via the Ak-Chin Indian Community, where it also has been granted a Management Services Provider Certification from the Arizona Department of Gaming (ADG). The company expects to announce the launch of Fubo Sportsbook in additional markets in 2021 and during 2022, subject to requisite regulatory approvals. The company has partnerships with NASCAR, and the New York Jets(NFL) and, as an Authorized Gaming Operator (AGO) with the NBA, a multi-year agreement with the Cleveland Cavaliers (NBA).
Fubo Sportsbook is available now at www.fubosportsbook.com or for download via iOS. For more information, follow @fubosportsbook on Twitter and Instagram.
Launched in 2021, Fubo Gaming Inc. is a Chicago-based subsidiary of live TV streaming platform fuboTV Inc. (NYSE: FUBO), and developer and distributor of Fubo Sportsbook. Fubo Sportsbook is purpose-built to integrate with fuboTV, creating a personalized omniscreen experience that turns passive viewers into active and engaged participants. Fubo Sportsbook officially launched in November 2021 and is currently live in Iowa. It has market access agreements in Pennsylvania via The Cordish Companies and Indiana and New Jersey via Caesars Entertainment Inc., as well as a license and market access agreement in Arizona via Ak-Chin Indian Community. The launch timeline of Fubo Sportsbook in each state is subject to obtaining requisite regulatory approvals. For more information, visit fubosportsbook.com.
With a mission to provide the world’s most thrilling sports-first live TV experience through the greatest breadth of premium content, interactivity and integrated wagering, fuboTV Inc. (NYSE: FUBO) is focused on bringing to life its vision of a streaming platform that transcends the industry’s current virtual MVPD model. fuboTV Inc. operates in the U.S., Canada and Spain.
Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, fuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive television. Through its cable TV replacement product, fuboTV, subscribers can stream a broad mix of 100+ live TV channels, including 74 of the top 100 Nielsen-ranked networks across sports, news and entertainment — more than any other live TV streaming platform (source: Nielsen Total Viewers, 2020). Subscribers can interact with fuboTV’s live streaming experience through Fubo Sportsbook and predictive free-to-play games, which are integrated into select sports content.
Fubo Gaming Inc., a subsidiary of fuboTV Inc., launched Fubo Sportsbook, a next-generation mobile sportsbook purpose-built to integrate with fuboTV, in 2021.