Chicago Bears and PointsBet sign betting sponsorship partnership deal
The Chicago Bears and PointsBet, a premier global sportsbook operator, today announced a partnership designating PointsBet as the club’s first sports betting sponsor. Through the partnership, PointsBet will gain full usage of Chicago Bears IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a Proud Partner,” said Chicago Bears President & CEO Ted Phillips. “This deal will bring fans a new way to interact with and cheer on the club.”
As a nod to Chicago Bears fans, PointsBet is offering the best price in market for all Chicago Bears games this season across both the pregame spreadline and moneyline bet types. Through the partnership, Bears fans will also receive a unique sign-up code for PointsBet’s market-leading mobile app for access to special promotions.
“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organization, supported by extremely passionate fans,” noted Johnny Aitken, PointsBet USA CEO. “Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
In addition to recently launching the PointsBet mobile app and digital product for Illinois sports bettors, PointsBet’s convenient retail presence in Chicago will soon debut at four sites that flank every corner of Chicagoland. Hawthorne Race Course (Stickney, IL) represents the flagship retail location, and additional off-track betting (OTB) premium sportsbooks will debut in Prospect Heights, Oakbrook Terrace, and Crestwood.
PointsBet also recently announced a partnership with Chicago Bears legend, Devin Hester. A symbiotic element to the partnership, a primary point of differentiation for the PointsBet mobile product is unmatched speed and ease of use.