PointsBet inks marketing deal with PGA Tour to become an Official Betting Operator
With its own proprietary betting platform, PointsBet plans to increase its number and variety of golf wagers.
PointsBet has signed a new deal to make it an Official Betting Partner of the PGA Tour.
“PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR," said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. "PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
Said Johnny Aitken, PointsBet USA CEO: “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”
PointsBet is currently licensed for sports betting in three states: New Jersey, Indiana and Iowa. It will soon launch in Illinois, Colorado and Michigan. PointsBet has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia subject to enabling legislation and regulatory approvals.