Fanatics Betting and Gaming has officially launched its standalone Fanatics Casino app in four states, marking a significant expansion of the sports merchandise giant's gaming portfolio.
The new dedicated casino app is now available for download on iOS and Android devices in:
Michigan
New Jersey
Pennsylvania
West Virginia
A web-based version is currently available in West Virginia and New Jersey, with Michigan and Pennsylvania web access planned for the near future.
The Fanatics Casino app launches with a comprehensive gaming experience, including:
Slots
Blackjack
Roulette
Progressive jackpots
Video poker
Live dealer games (blackjack, roulette, and baccarat)
The platform features a mix of exclusive in-house titles from Fanatics Game Studios, such as Fanatics Fire Roulette and Fanatics Multi-hand Blackjack, alongside games from leading developers. In New Jersey, players can access 58 titles from Wazdan, while Michigan and Pennsylvania initially offer three popular Wazdan games: "9 Coins Grand Gold Edition," "Hot Slot: 777 Crown," and "Magic Spins."
Other content partners include Light & Wonder (featuring titles like 88 Fortunes™ and Dancing Drums Explosion™), IGT PlayDigital™ (Cash Eruption™, Fortune Coin™, Cleopatra™), Evolution, and White Hat Studios.
To celebrate the launch, Fanatics is running several promotions:
A $2 million FanCash™ sweepstakes where players can earn entries with $10 wagers
Weekly Thursday drawings in May and June with $250,000 in FanCash prizes each week, including a $25,000 top prize
500 free spins on the Cash Eruption slot for new users after wagering $10
Daily Spin to Win games offering free spins, casino credit, and Fanatics merchandise
A key feature of the Fanatics Casino is its integration with the company's FanCash rewards program. Players earn FanCash on every wager - win or lose - which can be converted into:
Casino credits
Bonus bets
Fanatics merchandise
This integration leverages Fanatics' roots as a sports merchandise retailer and creates a unique cross-platform loyalty system.
Fanatics joins a growing trend of operators launching dedicated casino apps separate from their sportsbooks. This strategy targets casino-first users with tailored experiences, avoiding the need for them to navigate through sportsbook interfaces.
Other companies following this approach include Caesars with its Caesars Palace Online and Horseshoe apps, and Penn Entertainment with its Hollywood Casino app. The strategy has shown positive results for these operators, with increased engagement from casino-focused customers.
"Many of our sportsbook customers wanted more than just sports betting options," a Fanatics representative explained. "This expansion not only improves the experience for sports betting users but also offers something new for fans who buy Fanatics' sports merchandise and collectibles."
Fanatics Casino has implemented several responsible gaming measures, including:
Universal Self-Exclusion Policy
Minimum age requirement of 21
Tools for setting time and spending limits
Partnership with Birches Health to provide support for customers
The company currently ranks fourth in U.S. sports betting market share at 5% nationwide, behind FanDuel, DraftKings, and BetMGM. Its share is higher in certain major markets, including 9% in Illinois and 6% in New York.
With the addition of its standalone casino app, Fanatics continues to expand its digital gaming footprint beyond its original sports merchandise business.