Bally’s Atlantic City opens FanDuel-branded sports-betting parlor
The book’s debut is the first phase of a massive rehab project being undertaken by the property’s new owner.
It didn’t take long for Bally’s Atlantic City to replace the sports book it lost when the 41-year-old casino-hotel changed owners.
When Caesars Entertainment sold the mid-Boardwalk pleasure dome to the newly christened Bally’s Corp. of Rhode Island in November, the deal did not include the casino’s existing betting room, which has been absorbed by Caesars Atlantic City. Given that sports betting is experiencing incredible growth, it made sense for the new owners to get a something up and running as quickly as possible.
Dubbed the FanDuel Sportsbook, it consists of six live odds boards, ten self-service betting kiosks and three live betting windows. It will ultimately be replaced with a permanent space, scheduled to open in the spring, that will encompass 4,100 square feet and feature 34 self-service betting kiosks and five live wagering windows. Its amenities will include an 80-seat lounge with 30 reclining club chairs, oversized LED video walls and food and beverage service (including self-service craft beer).
The room’s opening marks FanDuel’s entry into Atlantic City’s lucrative retail sports-betting market.
“We are very excited to announce the opening of the FanDuel Sportsbook at Bally's AC,” said Bally’s Corp President and CEO, George Papanier. “It is the first of many planned capital improvement projects at Bally's Atlantic City and a testament to our commitment to reinvest in our physical property portfolio.”
The FanDuel Sportsbook is accessible from the Boardwalk and is located on the main casino floor. Its self-service kiosks are open 24 hours a day, seven days a week. Attendants will be available at the betting windows from noon to 10 p.m. Monday through Friday and 10 a.m. to 10 p.m. Saturday and Sunday.