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An artist's rendering of Bally's sports book, The Book.
An artist's rendering of Bally's sports book, The Book.|caesars.com
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Bally’s Atlantic City set to officially christen its new sports book, The Book, on Sunday with Chris Long, Hollis Thomas and Fred Barnett

Former Eagles stars to welcome bettors for Birds-Skins broadcast

Chuck Darrow

Chuck Darrow

Although it’s been open for a while, the Book at Bally’s Wild Wild West will mark its grand opening Sunday afternoon.

At 12:30 p.m. ex-Eagle Chris Long will headline a brief ceremony ahead of the 1 p.m. telecast. Long will be joined by fellow former Iggles Hollis Thomas and Fred Barnett during the game.

At more than 15,000 square feet, The Book at BWWW is billed as AyCee’s largest betting parlor. Its amenities include five private “Fan Caves,” each boasting a foosball table, game consoles (including Xbox), table service, and food provided by Guy Fieri’s Guy’s Bar-B-Que Joint and AC Snack Shack.

Bally's, 1900 Pacific Ave., Atlantic City, NJ